Created
from waste
A collection of gender-neutral wardrobe staples made from discarded plastic bottles, reclaimed fishing nets, textile waste and yarn discards; each piece embodies the ethos of sustainable fashion. The brand identity mirrors this purposeful simplicity — stripped of excess, with nothing added that isn’t essential or functional.
Every element serves a purpose through an identity grounded in intentional minimalism, seen through a limited palette paired with understated typography.
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Brand Identity
Storytelling
Packaging -
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IG: @riley.uggla