Genuinely delicious wine. Canned.
Candour encapsulates the joy of wine by canning limited edition runs of carefully selected, carefully produced wine from independent European winemakers. By packaging these wonders in single-serve aluminium cans, Candour is a more sustainable alternative to traditional glass bottles. Drawing on the candid concepts of honesty and transparency, Candour aims to filter through an otherwise opaque industry, bringing clarity to the experience of buying and trying different wines, and actively breaking the mould at every touchpoint. The brand’s candid character is introduced through a suite of flamboyant hand gestures and fluid bursts of vibrant colour, using movement to highlight the energy and excitement behind the brand’s mission.
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Storytelling
Digital Design
Website
Art Direction
Print&Packaging
Illustration -
Photography: Indiana Petrucci
Branding Agency: Bedow
Developer: Amadea Kimmins -
IG: @candour.wine
WEB: candourwine.com